Parallax animated marketing website for Clear Books plc’s Open Payroll.
Corresponding with the recent introduction of RTI filing by HMRC, Clear Books has launched a new face to the Open Payroll home page inspired by the new Clear Books design. With this launch comes a prime opportunity to create a new and exciting brand for our payroll product.
Please check the visuals to the side to see the development process the design team used to reach the visual direction for Open Payroll.
It is important that the style and voice of Open Payroll compliment the Clear Books brand. As we launch more of our products, we need them to quickly be identified as part of the same family.
Clear Books strives to be fun, contemporary and friendly, and this needs to be reflected in how we present Open Payroll and ourselves. This influences our decision as to what visual direction we would like to approach. Using the new Clear Books page as a foundation, we will be working on this brand with some of the corporate fonts and assets.
We’ve spotted some really impressive work from the guys at mypoorbrain.com, builtwithmomentum.com, iceber.gs and Acoustable (That’s a photo of their speaker table!). We’re loving the clean and fresh style they have produced with their layout, imagery, photography direction and icon use, and this has really inspired us…
To read more, visit here for the full blog.